Your information & your rightsSam got in touch. Here’s exactly what that means for you.
If you’ve heard from Sam, it’s because your co-parent asked Neutrily to help pass messages between you — calmly, faithfully, and on a record you can both see. You never signed up and you never pay. This page explains, in plain terms, what we hold about you and the rights the UK GDPR gives you. You can opt out at any time.
Who we areNeutrily is a service of Neutrily Ltd(company number 16159614), a company registered in England & Wales, with its registered office at 86–90 Paul Street, London EC2A 4NE. We are the “data controller” for your information under the UK GDPR, and our ICO registration number is ZB854237. You can reach us any time at privacy@neutrily.com. What we hold about youYour first name and the phone number (or email) your co-parent gave us so Sam can reach you; the messages you send to and receive through Sam, and their original wording; and delivery and read receipts. That’s it — we don’t buy data about you or track you elsewhere.
Where it came fromYour name and contact number were given to us by your co-parent when they set up their account, so that Sam could introduce itself to you. Everything else comes from your own messages. Because you didn’t give us these details yourself, Article 14 of the UK GDPR requires us to tell you all of this — which is exactly what this page is for.
Why we hold it, and our lawful basisTo carry messages between you and your co-parent faithfully, and to keep an accurate shared record either of you can rely on if it’s ever needed. Our lawful basis is our legitimate interests (and yours) under Article 6(1)(f) of the UK GDPR — in calm, accurate, accountable communication about your children, balanced carefully against your privacy, which is why you can opt out from the very first message.
Who can see itYou and your co-parent can see the shared record. A small, trained Neutrily team may review messages to keep the service safe and working. The rewriting is done by our AI provider, Anthropic (the maker of Claude), acting under contract as our processor — it never trains its models on your messages. We use WhatsApp (Meta) to deliver messages and a few trusted infrastructure providers to run the service. We never sell your data, ever, and we won’t hand it to anyone else — except where the law compels us (a court order or other legally-binding request), or where a message discloses a criminal offence, such as a credible threat of violence, which we may report to the police.
How long we keep itThe shared record of messages, and the read receipts, are kept for six years after the case ends, and then deleted. Article 17(3)(e) of the UK GDPR permits us to keep it that long because arrangements about children can later be tested in court — it is a defined period, not kept forever. Your rights below apply throughout.
Your rightsYou can opt out of the relay at any time — just tap “Opt out”, or tell Sam, and it stops. Opting out never reveals to your co-parent that it was you. By emailing privacy@neutrily.com you can also ask for a copy of what we hold, ask us to correct your own name, number or email if we’ve got them wrong, and object to our processing. These are your rights under the UK GDPR, and we’ll help. An honest limit on erasureWe won’t promise more than we can give. The shared record was a two-way conversation about your children, so you can’t single-handedly erase it — your co-parent has rights in it too, and we keep it on the Article 17(3)(e) basis above. You can still object and ask us to erase it, and we’ll weigh that properly against those rights; but one parent can’t, on their own, delete a record the other relied on. And in this version of Neutrily, if your co-parent closes their account and the case ends, the relay simply stops — we don’t yet notify you when that happens, though you can always reach us to exercise any right on this page.
Sam is an AI, supervised by peopleSam rewrites messages to be calm and factual — it never changes the facts, only the temperature — and a human team oversees it. Nothing about your children’s arrangements is decided by a machine alone, and under Article 22 of the UK GDPR you can always ask a person to review any automated step that affects you.
If you’re not happyPlease tell us first — complaints@neutrily.com — and we’ll put it right. You also have the right to complain to the UK’s Information Commissioner’s Office (ico.org.uk) at any time. you never pay · you can opt out at any time · your information is handled under the UK GDPR
Want the full detail? Read our privacy policy, or email privacy@neutrily.com.